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Get under the skin of chronic kidney disease (CKD) with LIFEBLOOD

  

Innovation and vision combine in LIFEBLOOD , a website offering an extraordinary multimedia view of CKD and anaemia, for patients and medical professionals alike.

 

Initially LIFEBLOOD is only accessible via AnaemiaWorld. Click here to experience it yourself and with your patients.

 

At Roche, we want to help patients understand their own bodies and take an active role in managing treatment. We want to help medical professionals explain the complexities of disease clearly and compellingly.

 

In partnership with Anatomical Travelogue Inc, an artistic medical visualisation company, Roche has developed LIFEBLOOD as a resource for doctors and their patients.

 

Using state-of-the-art imaging techniques and multimedia, LIFEBLOOD provides stunning and clinically accurate visualisations to illustrate and explain as never before the reality of kidney disease.

 

LIFEBLOOD’s CKD images, videos, 3D models and expert commentary take patients deep inside the human body, exploring the causes, treatment and prevention of CKD and anaemia. Seeing is understanding.

 

Not much time? The below presentation provides a snapshot of material on the LIFEBLOOD website. Use it here with your patients or download straight to your computer .

 

Some interesting videos about CKD.
Click to experience some videos from the site

A light-hearted look at the kidneys. As sponsors of World Kidney Day, Roche created the Amazing Kidnerellis animation.